Equip Super rebrands, launches new supporting campaign

July 21, 2023 8:46

Superfund brand Equip has launched its refreshed brand, Equip Super, with a new campaign to support it.

The new campaign, ‘Equipping you today so you’re ready for tomorrow’, features the new logo which uses arrows as a metaphor, symbolising the brand’s aim to move members forward with confidence and purpose.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.