Former Porter Novelli partner launches Sedgwick Communications with strong client list
Laura Sedgwick, former managing partner at Porter Novelli, has launched a new communications agency, Sedgwick Communications, and already boasts an enviable client list.
Sedgwick Communications will be based in Sydney, and has just landed Singapore Tourism Board on a two-year contract. Sedgwick will also handle business for New Zealand’s leading travel insurer, Southern Cross Travel Insurance, Oxford University Press, and BookPeople, the peak body for independent bookshops.
“I’m really excited to be launching Sedgwick Communications, it’s taken a lot of hard work and planning to get to this point and I’m thrilled with the calibre of clients this agency has managed to attract in such a short space of time,” Sedwick said.
“I’m keen to see where the future takes us.”
Kimberly Spykerman, Area Director Oceania at Singapore Tourism Board is pleased to be working with Sedgwick after a few choppy years for the international tourism industry.
“Having come through the pandemic, it’s back to ‘business as usual’ in our marketing efforts to update consumers and trade partners about the latest offerings and experiences that are waiting to be discovered,” she said.
“We’re excited to have Sedgwick Communications onboard and look forward to working with the team to share our latest updates with the Australian and New Zealand media.”
Sedgwick said she is excited to work with such a well-loved brand and help to continue to build on its success.
“It’s always exciting when you win a client that shares the same desire for fresh, new ideas which continue to propel the brand forward,” says Sedgwick.
“It’s such a popular holiday destination for so many Australians, but many think they ‘know’ Singapore, however there’s always something new to do and see in this vibrant and ever-evolving city.
“Sedgwick Communications will be focused on showcasing some of the lesser-known areas and emerging scenes that are bespoke to the Lion City.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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