Battle Royale: Indies vs network vs in-house – which is better?
It’s a debate that continues to rage in adland – which is better – independent agencies versus networks versus the in-house model? Six big names representing the three went head-to-head in a thrilling debate.
One of the most talked-about sessions at Mumbrella360 was a battle royale that sought to settle the conundrum once and for all. Audience applause determined who came out on top.
The panel comprised: Virginia Hyland, CEO of Havas Media Network; Kirsty Muddle, CEO of Dentsu Creative; Nick Thomas, partner and chief strategy officer at -lution; Ben Culligan, APAC category and marketing director at Treasury Wine Estates; Sean Aylmer, presenter of the Fear & Greed podcast; Ian Perrin, managing partner of Speed, and; Paul Swann, executive creator thinker at Thinkerbell North.
For those who missed out, here’s a recap of the fascinating, thrilling – and often hilarious – arguments.
The video begins with details of the full panel, but I’ll pop it in the story for you also.
– Shannon Molloy, editor.
for those who didn’t attend, it would be useful if you listed who each of the speakers are and where they work.