If you happened to be in Melbourne over Grand Final weekend, there’s a good chance you had a moment of genuine cognitive dissonance. You thought you saw Snoop Dogg. You told someone you’d seen Snoop Dogg. You took a selfie with Snoop Dogg. And even when you were told it wasn’t Snoop Dogg, a small part of your brain refused to accept that. Well, that was all part of a devilish plan. Hannah Nickels and Darren Levin explain.
1
How we pulled off the prank of 2025
