Moon wins Rosemount Wines
Brand agency Moon has won a strategy and comms planning brief for Treasury Wine Estates.
The announcement:
Sydney, November 26, 2012: Moon Communications, part of STW Group, has been appointed by Treasury Wine Estates (TWE) as its exclusive strategy and communications planning agency for TWE’s iconic Rosemount brand. The pitch was competitive.
Moon will work alongside TWE’s executive team to help refresh the brand in the burgeoning Australian wine market and is charged with campaign planning and strategy, brand strategy, through-the-line communications, design and digital.