Ergon Energy use Grim Llama to warn people to be safe around electricity

Ergon Energy is asking regional Queenslanders to be safer around electricity in a campaign which sees a llama used to represent death.

Created by Clemenger BBDO Brisbane, the “Grim Llama” character appears when people are about to be unsafe around electricity.

https://www.youtube.com/watch?v=auSwfcDunRQ

Creative Director at Clemenger BBDO Brisbane, Marianne Harvey, explained the choice of a llama, saying they are natural sentinels. “They’re used by sheep farmers to warn flocks of danger. Plus, those big, black eyes stare directly into your soul. How could you forget a look like that?” she said.