Eric Bana voices pro bono bushfire campaign as adland rallies for Gippsland
Australian actor Eric Bana has lent his voice to a series of radio and TV ads to drive donations to the Gippsland Emergency Relief Fund (GERF), as bushfires continue to devastate the Victorian region. As of this morning, the campaign has already brought in more than $1m in donations.
On Friday, TBWA’s Melbourne CEO, Kimberlee Wells, called Mark Coad, incoming CEO of IPG Mediabrands, and, over the weekend, the industry began to mobilise. Wells’ team spearheaded the creative efforts, Squeak E Clean donated studio time for AV recordings, Facebook’s team helped with social media, and Coad proceeded to line up media spots.
An example of the out of home creative that is already live
This is great well done TBWA but it’s not Adland. It’s tbwa’s media agency and their production suppliers making an ad. Well done I hope it raises some money.
Why has this video become private? The world needs to be able to share this message.
Hi Jessie,
I’m not sure but I have noticed it too. I will chase.
Thanks,
Vivienne – Mumbrella