ESPN signs new deal for global tennis events in boost for fledgling localised web platform
Pay-TV operator ESPN has tied up a deal for exclusive rights to 19 of the biggest men’s tennis tournaments, in a major boost for its recently-launched local website.
The new, five-year ESPN deal with ATP Media for the rights in Australia and New Zealand comes as Australia’s Bernard Tomic and Nick Kyrgios look set to rise up the rankings, and will see the channel broadcast, exclusively, all ATP World Tour Masters’ 1000 and 500 events.
The deal also includes digital rights for all tournaments, giving ESPN more highlights to roll-out across its newly-launched localised ESPN.com offering, which was launched last week, as the US-based broadcaster looks to extend its Australian presence.
Last week the site also signed a deal with the International Cricket Council to provide live, on-demand clips of events across its websites, including the World Twenty20, which starts this week in India, through to the 2019 Cricket World Cup.
