First sessions for Mumbrella360 revealed covering advertising, marketing, radio, native, strategy, crowdsourcing, video and Gen Z
Joy Robins: Quartz VP will discuss how advertisers need to regain consumers’ trust
The first major group of speakers for this year’s Mumbrella360 conference has today been revealed, including four more international speakers.
June will see the debut appearance on the Mumbrella360 stage for native publishing giant Quartz.
Joy Robins, the New York-based senior VP of global revenue and strategy for Quartz, will discuss what advertisers and publishers need to do to regain the trust of consumers who have become tired of intrusive ads and misleading designs intended to make them click.
We look forward to Cindy Gallop throwing petrol on the dying embers of outrage.
But I guess that was why she was invited.
Hi MC,
I note from your IP address that you appear to work at an agency that I would have thought has more reason than most to be interested in this topic.
And while you may think this is a “dying” issue, I respectfully disagree.
The industry has still got a diversity problem, and as we’ve already said, we’re going to try to do our bit to address it, not to do our bit to “be positive” by shutting up about it as some have suggested.
Some of it is small, practical contributions we can address directly ourselves.
These have included making the Mumbrella Awards the first in the industry (we believe) to have a gender balanced jury.
And also by taking steps to address the disparity in speakers at events including our own. You’ll have seen from the above announcement that we achieved a balance in our initial session announcements. I don’t know whether we will get to 50/50 this year once all 60 or 70 sessions have been announced, but we’re going to try. I’ll be writing more about that in the coming days.
And we will be talking about the issues at our events, as we have done for a number of years. Not announced yet, but we will, once again, address the issue of ethnic diversity in the media industry at the event. I hope there are more people in the room this year. Indeed, we’ll be dedicating a whole stream to having a mature debate about various issues around people and diversity across the communications world.
There are other things we are working on too which we’ll talk about more in the coming weeks and months.
To address your point directly: We announced Cindy Gallop’s participation in Mumbrella360 some weeks before your agency did your own bit to put a woman on stage by inviting her to jump out of a cake at your birthday party.
So no, that’s not why she was invited. But sure, keep telling yourself that.
Tim Burrowes – Mumbrella
Oh snap!
you’re so biatchy with each other, stop it! Rest of the world laughing at you lah.
This is why I continue to read Mumbrella on a daily basis. Keep up the good work Tim, I appreciate the effort you bring to the industry which is so full of egos.