Essence appoints Daphne Goh as VP of data strategy

Essence, WPP’s media agency which boasts local clients including Tiger Airways, has announced Daphne Goh has come on board as vice president of data strategy, working out of the Sydney office.

Goh: There is an increasing need for governance in the digital age

Goh joins from Google in Copenhagen, where she was senior industry manager working with DoubleClick platform clients. She has previously held roles across Australia and New Zealand with ZenithOptimedia and Adobe. 

Goh will report to Jon Taylor, senior vice president of global data strategy.