Essence keeps media business of Myer’s, extending 12-year partnership

Darcy Song

July 7, 2022 9:05

GroupM’s media agency, Essence, has retained the media accounts of Myer’s, extending a 12-year partnership with the department store.

The Melbourne-based account includes media strategy, full online and offline planning and investment duties for Myer. Essence has assisted Myer to deliver bespoke solutions for the company to expand its offer and scale its online business.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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Essence keeps media business of Myer’s, extending 12-year partnership

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