Essential strategies for marketers adapting to a potential US TikTok ban
As a potential TikTok ban looms, mastering how to effectively maintain engagement and reach younger demographics is crucial for marketers targeting the US market. Kaveh Vahdat, founder and president of RiseOpp, explores.
As marketers face the potential reality of a TikTok ban, it’s crucial to pivot quickly and effectively to maintain engagement and reach, particularly among younger demographics. TikTok is a dominant force for Gen-Z in particular, with its algorithm-driven content discovery and high engagement rates making it seemingly indispensable for some brands.
However, the prospect of losing this platform, if not only for a temporary period, is becoming more realistic. Here’s how I advise marketing teams I work with to adapt their marketing strategies if TikTok is banned:
Understand the impact
