Ethical Clothing Australia launches ‘Meet your maker’ campaign
Ethical Clothing Australia has launched a PR campaign to alert consumers to a new platform that allows them to connect with the makers of their purchases.
By scanning a QR code on a garment’s label with their mobile phones, consumers will be driven to a website – meetyourmaker.org.au – where they can get information on the makers of their purchase.
A press release from Ethical Clothing Australia read:
In profiling these makers, the campaign will highlight the Australian brands leading the new wave of ethical fashion, ensuring all the workers involved in the manufacturing and production of their garments are paid fairly and treated properly.
What a great use of technology to demonstrate CSR efforts. Well done.
Great campaign, somewhere along the way we forget that real people are behind some of the success stories from the Australian fashion industry. Hopefully people remember that through this campaign.
For once, technology actually making a difference to the consumer experience, unlike that Lipton dross – liking for the sake of liking.
Fantastic initiative!
I’m Gay.
Nice PR campaign. Nice to read this.