F.Y.I.

Ethihad moves $4m account from Mediacom to Starcom following global alignment

July 10, 2015 10:49

Ethihad Airlines is to move its local $4m media account from Mediacom to Starcom following a global realignment.

The decision is just the latest in a number of global media pitches currently impacting the Australian market with more than $200m at play.

The announcement:

The move sees the Ethihad brands which include Etihad Airways, Alitalia, Air Berlin and Jet Airways have announced that Starcom, part of Starcom Mediavest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks.

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