Euro RSCG launches global health and wellness study
Euro RSCG has released a global study about health and wellness.
The announcement:
February 24, 2012: In 2011, communications company Euro RSCG Worldwide undertook a major global study on the new realities in health and wellness and fielded as an online survey by Market Probe International during summer 2011. The 7, 213 respondents were ages 18 and older and live in 19 markets across the globe: Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, Czech Republic, France, Germany, Hungary, India, Ireland, Mexico, the Netherlands, Poland, South Africa, the United Kingdom, and the United States, representing a combined population of 3.6 billion.
In recent decades, the relationship between humans and their health has evolved at an astounding rate. Increased knowledge and new tools and technologies have removed much of the mystery and unthinking acquiescence from the healthcare equation. Where once we were at the mercy of local medical authorities, now we can research our illnesses and hunt for alternative treatment options. At the same time, medical advances and longer lifespans mean dying is increasingly perceived less as a fate to be accepted than as a failure of disease management. In the case of many of the most common diseases, how we choose to live our lives plays at least as great a role as heredity or chance. And that changes everything about how people regard, prevent, and treat physical disorders.
Prosumers (thank you Alvin Toffler) are quote
“looking for brand partners to play a supportive role in their wellness quests, offering them not only effective and convenient products and tools, but also little ‘nudges’ that push them in a healthier direction every day.”
No they are not, what utter utter rot.