F.Y.I.

Euro RSCG launches ‘Smart relief’ campaign for Nurofen

October 12, 2011 10:35

Euro RSCG Sydney has launched a campaign for Reckitt Benckiser brand Nurofen, introducing the idea that the painkiller can be used for everyday pain occasions.

http://youtu.be/YjeWuTl9xy0

The ad was directed by Fiona McGee, who won a Cannes bronze lion for Selleys 3-in-1 in July.

“Nurofen is already well known for targeting pain. Our challenge here was to articulate Nurofen’s product message with real empathy, using a much more gentle tone of voice,” said Steve Coll, Euro RSCG’s ECD.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics