European Super League: What the media & marketing industry can learn from the mess
As the week comes to an end, the clean-up of the failed European Super League has only just begun. It is more than likely there will be long-term consequences from the very short saga. There will certainly be lessons learned, not least for the media and marketing industry. Mumbrella’s Damian Francis asked a group of industry leaders what they have taken out of it from an industry perspective.
On Sunday 18 April, around 1pm BST, football fans around the world (the ones that were awake at least) began to hear the news that there was a break away in the works. Reports that clubs from England, Italy and Spain had joined together to take part in something called the European Super League (ESL) backed by US bank JP Morgan were raising eyebrows around the world, not least those of senior officials at UEFA, the European football governing body.
As it transpired, the European Super League was not only real, it was far advanced in its planning and had managed to attract some of the best teams from the three countries, including Manchester United, Chelsea, Tottenham Hotspur, Juventus and more.
