Evergreen revamps ‘discriminatory’ fun run so older runners can win their age in cash
Over fifties marketing specialist Evergreen has launched a campaign to promote the Cool Country Classic Fun Run – where participants over 60 years old can win their age in cash.
Evergreen chose to sponsor the event – through research arm Greenscouts – after MD Gill Walker objected to bigger prizes being offered to younger runners.
The race offered $100 for the winner – but only $20 for the 60+ category winner.
“We thought that was not fair, so we upped the ante to win your age in cash. It’s age discrimination in reverse,” said Walker.
Great idea- well done. An innovative competition.
For me ‘win your finish time’ in Cash would be more effective in getting me to enter (and more expensive for them).