Every shopper can feel Gift’d in new Saatchi campaign for Ebay

November 23, 2016 4:41

Ebay invites Australians to ‘Join the Gift’d’ by buying their friends and families gifts on Ebay this Christmas.

Ebay, in partnership with M&C Saatchi, created a series of six spots designed to showcase the many different needs and wants of Australian shoppers and how all can be satisfied after buying Christmas presents from Ebay.

The campaign features 30-second launch film ‘Join The Gift’d’ and five 15-second ‘Character Gift’d Films’, each featuring a customer with different buying or receiving gift personality: ‘Join The Don of Deep and Meaningful’, ‘Join The Lorde of Latest and Greatest’, ‘Join The Master of More for Less’, ‘Join The Princess of Perfect Gifts’ and ‘Join The Sultan of Summer Christmas’.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.