Everyday Living hires ST&P for brand relaunch
Everyday Living has appointed ST&P to relaunch and reposition the retail furnituire brand after a competitive pitch.
The announcement:
The national retail furniture and bedding chain, Everyday Living, has appointed Melbourne’s ST&P to handle the relaunch and repositioning of the brand. Everyday Living has 70 stores, mainly located in Homemaker Centres across Australia.
The appointment of ST&P follows a competitive pitch. Everyday Living, and its associated company Sleep City, have historically spent $10m on marketing communications.
