Everyday Rewards apologises for patronising Facebook fans; tells them ‘You’re smart cookies’
Woolworths has issued an apology to followers of its Everyday Rewards Facebook page after a patronising posting challenged them to decide what the best order to do the shopping was, and featured four pictures of supermarket shelves, a person packing a car, a person walking into the store and a person at the checkout.
Click to enlarge
As Mumbrella wrote yesterday, readers complained that the quiz insulted their intelligence. It was highlighted on the Facebook page Condescending Corporate Brand Page , which spotlights brands around the world that ask patronising questions in order to drive interaction on Facebook.
Everyday Rewards’ social media engagement is handled by Fuel Communications.
There is a mistake in the quiz. They should remove D as Im sure with some people the self serve register would not be used. So I would say the correct answear is C. A. B.
next challenge from Woolworths. Put these activities in the correct order:
A. Wipe your Bum
B. Eat a spicy curry
C. Rush to the loo in the middle of the night
D. Feel your tummy go gurgle gurgle gurgle
what a fast costume change from image B and D…must have a change room where the pit stop crew quickly do gender changes and clothing makeovers.