Everyone’s a winner in new Nielsen online numbers
Fairfax appears to be the biggest local network to benefit from a move by Nielsen to revamp its online audience panel.
The move has seen the data provider make greater efforts to separate its measurement of home and work audiences so the same people are not counted twice. And the updated netView methodology has lifted the audience that Nielsen attributes to most sites, because it says it was underestimating the number of people who get online at work.
The panel size has been increased to 7000 people including 1400 at work.
Using the new system, Australia’s active online audience was estimated at 13.7m in July compared to 11.7m in June.
A Nielsen metric revamp, again?
Must be that time of the week again.
Interestingly re facebook Google ad planner reports 8.1M monthly visitors
Interesting data
if anyone is interested, I covered the same issue this morning on my blog – http://talkingdigital.wordpres.....e-chuffed/
And Ben’s being too modest – he also wrote a good piece on the engagement metric a few days ago: http://talkingdigital.wordpres.....-engaging/
Cheers,
Tim – Mumbrella
Just went to the Melbourne preso. It was a good, clear wrap up from the Nielsen guys, Fish and Kez.
oops that was me above.
everyone’s a winner