Evian’s Rollerbabies becomes most watched online video ad of all time
Evian’s Rollerbabies ad which has received over 45 million views on YouTube has won a place on the Guinness World Record as the most viewed online ad of all time.
The ad has also been put forward as an example of how the Google-owned site’s new paid search model can turn a video into a viral success story.
The film for the Danone-owned spring water brand, made by creative agency BETC Euro RSCG Paris, launched exclusively on YouTube in July. As of 9 November it had been watched 45,166, 109 times, as certified by Guinness World Record.
Just because it’s the most viewed doesn’t mean it’s any good!
I for one welcome our new infant overlords.
dancing babies eh?- rings a bell http://www.ronlussier.com/CHPa.....abycha.gif
There’s something strangely grotesque about this.
I love it. Very funny.
Heather – great post.
Kenny Brocklestein, at his finest.
By the way, they’ve ripped off a real-life phenomenon – the roller-skating weirdos who meet every Saturday and Sunday in Central Park and breakdance-rollerskate. [not rollerblade]. They’re MUCH funnier than this ad. http://farm4.static.flickr.com.....32f86b.jpg
To put some perspective on that achievement of 45m downloads in the almost five months since it launched, it is ALMOST half way to the 95.4m who watched the 2009 Superbowl in around 5 hours. And by the way, that is a global figure for Evian and a US domestic figure for the Superbowl.
Put another way, across the duration of the Superbowl, they averaged 95.4m viewers every minute … so the 45m Evian represents less than 30 seconds in the Superbowl. Yeah … I know … Superbowl cost around $2.8m per 30-second … but I am comparing the audience.
Ben – it is a great ad… care to suggest one you think is better?
Tim – this is the wrong YouTube ad (the background music – which is probably the key to the ad’s popularity – is wrong)