Ex‑IPG Mediabrands CEO Mark Coad joins Andrew ‘Billy’ Baxter’s consultancy

Former IPG Mediabrands Australia CEO Mark Coad has reunited with his cousin and long-time industry figure Andrew “Billy” Baxter, joining him at boutique consultancy 24 Hour Business Plan (24HR BP).

Coad will take on the role of senior advisor and partner, providing consultancy across business strategy, leadership, governance and performance.

His appointment comes just one week after 24HR BP announced the launch of its UK operations, marking the second international expansion for the firm following its opening in Singapore.

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