Ex-News Corp executives start agency to fix marketing disconnect
York Street crew: (from left) Ari Petropoulos, Chris Jeffs, Robert Nisi
Three former News Corp commercial leads have teamed up to launch a new Melbourne agency with the mission to “reconnect what modern marketing pulled apart”.
Christopher Jeffs, Robert Nisi and Ari Petropoulos have launched York Street, a communications agency that aims to marry their strengths across media, technology and strategy.
Speaking to Mumbrella, Petropoulos, York Street’s communications strategy specialist, said the agency was created after consistently spotting gaps in expertise across strategy, creative and media planning on both the agency and media owner sides.
I never knew Ari had those arm cannons