Ex-Pandora marketing director Nicole McInnes joins eHarmony

May 25, 2016 10:05

Dating website eHarmony has hired former Pandora marketer Nicole McInnes to be its new marketing director.

Nicole McInnes took Pandora into mainstream advertising for the first time.

McInnes, who had been in the role for two years after joining from Adshel, announced her departure from the music streaming service last week.

eHarmony’s president and chief operating officer, Armen Avedissian, said the move was aimed at charging the website local growth: “Australia is one of our most profitable international markets and I am confident that under Nicole’s leadership we will accelerate our business momentum in Australia and continue to drive strong revenue growth.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Armen Avedissian eHarmony Nicole McInnes Pandora

2 COMMENTS

Rolling stone 25 May 16

I love the blow by blow account of this…..resigning from Pandora (not the trinket maker), the Voice signing and leaving just a week after that! And now this.

Awesome reporting. You must be getting a daily feed or wait ….this user generated content.

This is becoming very gossip-mag like.

Raise the bar.

User ID not verified.

Love me tinder 26 May 16

I joined RSVP and Tinder last month and Mumbrella has reported nothing, which pretty much mirrors the response to my profile on both sites.

Where’s the love Mummy?

User ID not verified.