Kiss Bang Love premiere draws 513,000, well down on Seven Year Switch

May 25, 2016 9:45

Seven’s latest newest dating show Kiss Bang Love debuted with a solid 513,000 viewers last night but was well down on the 903,000 viewers that tuned in for the launch of Seven Year Switch.

The debut of Kiss Bang Love drew 513,000 viewers on Seven.

Kiss Bang Love is the third dating show launched this year by Seven, built around the idea of couples kissing a stranger while blindfolded before deciding whether to go away with them for a weekend, which positioned the network fourth in the after 8:30pm time slot.

The result may lead Seven’s programmers to question whether the dating format is now growing tired with audiences, despite 2016 seeing the surprise success of First Dates and also steady numbers for Seven Year Switch, which had 903,000 for its finale in the same time slot last week.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

2 COMMENTS

Jenny G 25 May 16

Don’t think the first Big Band episode (7.30) was a repeat?? which is probably why it got the larger number of viewers. Otherwise a disappointing load of rubbish to choose from in prime viewing time.

User ID not verified.

internet wants its idea back 25 May 16

Not surprising. This concept is more suited to a 2 min viral video than a full show. This show will not do well overtime. Expect viewership to drop.

User ID not verified.