Ex ZO boss Ian Perrin launches Australia’s first real time marketing agency – Speed
The former boss of media agency Zenith Optimedia Ian Perrin has reemerged to launch a new offering focused on helping brands hone their real time marketing strategies.
The Speed Agency, which launches today, is majority owned by Clemenger Group, with Perrin holding a minority stake.
Perrin, who left his previous role at ZO at the beginning of the year, will work from Clemenger’s offices in Sydney and sister agency CHE Proximity in Melbourne. He will also tap into the resources of Omnicom Media Group, whose agencies include OMD and PHD.
Brilliant. Huge congrats Pez.
Pea
This is brilliant news. Congratulations on birthing a brilliant idea.
Love the concept Ian. I wish you every success.
Alan Robertson.
Congratulations on what sounds like a brilliant idea. Looking forward to seeing and hearing about, some stellar campaigns.
OMG FFS.
Nice one Ian Perrin. Good idea. Hope you smash it.
Sounds great… website doesn’t seem to be up? Launch issues?
Excellent news and the best of luck mate – wish you every success.
Congrats Mr.Perrin! Exciting stuff
“Perrin will initially be Speed’s only employee…
the services Speed will offer will include helping set up in-house programmatic technology..” – must have been a very hands-on CEO at Publicis.
Nice one Ian. Wish you every success that you deserve.
With the amount of data available, EVERY BLOODY AGENCY should be doing it this way! Why don’t they?
Because the back end systems at both the agency and the publishers simply can’t handle it.
Imagine speaking with the TV networks or Radio stations and declare, I’ll need maybe 4 – 5 creative changes everyday, based on decisions I make that you can’t see. Your spots are going to also have to be changed to when and where I want them, at any given moment, sometimes right before the big long lunch your sales reps about to go on…
Pfffft…