Executive pay not primary driver of gender gap: Evenbetter

Hal Crawford

August 19, 2025 11:59

It is not high-paid executives that entrench stubborn gender pay gaps, according to payroll analysis startup Evenbetter. Instead, because of the mathematical nature of averages, it is big volumes of lower-paid roles that skew female that are usually the culprit.

Evenbetter was launched in March and today – “Equal Pay Day” according to the Workplace Gender Equality Agency (WGEA) – it released the results of an online survey that it says shows why businesses should care about the gender pay gap.

Evenbetter co-founder Ayal Steiner concedes the survey of 400 respondents online is not scientific, but says it clearly shows that gender pay gaps matter when it comes to prospective new employees.

Sorrel Kesby and Ayal Steiner

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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