Youtube rockets as a podcast listening platform, Apple falls behind
Australians are increasingly using platforms designed primarily for other experiences to listen to podcasts, according to new survey research.
Podpoll 25 is an annual survey of Australian listening habits, delivered by podcast house Deadset Studios and analytics firm Insightfully.
The survey took a nationally representative online poll of 3,768 participants aged 15 and over, which identified 1,638 of them as regular podcast listeners. These regular listeners were asked 33 questions about their podcast habits. This is the third year they have conducted the survey.
