Mastercard signs with WPP Media, ends 10-year partnership with Carat

Finance giant Mastercard has handed its global media account to WPP Media, in a move that will see it part ways with incumbent Dentsu’s Carat.

WPP Media will spearhead Mastercard’s media buying, strategy and planning operations for over 70 markets, including Australia and New Zealand. The win is a welcome relief for WPP, with the holdco suffering the loss of Mars and several other high-profile accounts this year, and downgrading its full year profit outlook.

Moving forward, Ogilvy will act as Mastercard’s global community management partner, and IPG’s McCann will stay on as its creative agency of record.