Expedia launches ‘Tag Me If You Can’ game
Travel portal Expedia has launched a new digital gamification project called ‘Tag Me If You Can”.
The competition sees Nathan Jolliffe, formerly of The Amazing Race and subsequently a contestant on Celebrity Apprentice, travel to 15 secret destinations around the world, leaving clues for users to guess and tag his location to within 10m.
The game was a collaboration between DangerMouse Productions, BMF, Carat Sydney, We Are Social and Cre8 Marketing & Entertainment.
Competitors stand to win a share of $150,000.
Is this right? They want people to travel around the world to 15 different destinations and tag within 10 metres of where that guy was? Will ANYONE do that?
No, Ash: it’s not right.
Very clever way of finding their ‘audience’
Dammit I got the modern family house but was too slow, awesome game show me the money
I got the Broadway Dance Studio but was too late as well! I thought Modern Family’s house was Desperate Housewives though.
It’s a great idea, but you’ve got to be quick. And it’s painfully slow trying to tag on an iPhone.
*Cough* Poke — Pin Me If You Can…
http://www.pinmeifyoucan.com/
Great game but what I don’t understand is why they don’t stop everyone just signing in with different names to get more tags. That way the game might last a bit more than 3 minutes each day before someone wins the $10K