“Extinction level event” pushes Australian Anthill to sponsored online model
Business magazine Anthill is to reduce its print frequency and upgrade its online offering in a bid to beat what its founder describes as publishing’s “extinction level event”.
The magazine is to move from six times a year to quarterly. But publisher and founder James Tuckerman insisted: “We are high spirited about what we are doing. Change is good.”
The first stage of the new look web site launched last week. Tuckerman said: “We have begun the process of changing our focus from a business magazine with a solid website to a digital media company with a fuller, fatter publication.”
However, he insisted that he remained committed to the print product. He said: “Print does bring credibility to an online platform and offers you a point of difference to the plethora of SME business web sites that clutter this sector.”