Eye in large format push

Out-of-home media company Eye has launched a new way of packaging its large format Eye Drive billboards to the media industry.  

The announcement:

SYDNEY – Leading Out-of-Home media company, EYE, are pioneering Large Format audience solutions with the launch of the new Easy Reach 30 campaign this week, a national sales initiative across the Eye Drive roadside billboard business. Positioned as ‘the simplest Large Format campaign you’ve ever planned,’ Easy Reach 30 delivers 30% reach nationally (against all people 14+ years) across at least 20 Large Format sites.

Advertisers can book Easy Reach 30 at any time and will receive their schedule at least three weeks before their campaign goes live. This mutual flexibility enables Eye Drive to deliver incredible value, while guaranteeing reach and the unparalleled impact of Large Format.