Ezyflix becomes first victim of streaming wars

EzyAfter a little over two years operating in the Australian market streaming player Ezyflix has closed its doors.

Ezyflix launched in 2013, well ahead of better funded rivals Netflix, Presto and Stan but struggled to gain traction and market share for its parent company Access Digital Entertainment.

“Thank you for having been a part of EzyFlix. Access Digital Entertainment has decided to end the service offered on this site. If you have rented or purchased any movies or TV shows, these movies are no longer available on EzyFlix,” the company said in a statement on its website, before giving those who bought digital ultraviolet rights the addresses of other sites that would allow them to access their titles online.

Ezyflix, which was the sister to DVD rental company EzyDVD, launched ahead of the broader video streaming wars with the company trumpeting its purchase to own model.

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