Video-on-demand service EzyFlix.tv to launch
The Australian IPTV market is about to get a shake up with the entry of online DVD sales company EzyDVD into digital streaming with an offering that aims to combat piracy by allowing customers to share digital movies.
Next month EzyDVD’s parent company Access Digital Entertainment will launch EzyFlix.tv which will be among the first Australian IPTV services to use the UltraViolet system. UltraViolet gives customers access to a digital ‘locker’ allowing them to share purchased content with up to five people.
“We’ll be one of the first retailers to launch UltraViolet in Australia and this really distinguishes our service from every other in that when someone buys a DVD, Blu-ray and digital copy with UltraViolet rights, they can add that to their digital locker,” said Craig White, CEO of Access Digital Entertainment.
The new service, which launches in May, will be marketed through its ‘namesake’ EzyDVD and from the outset will offer access to more than 2,000 movies and TV shows.
At the moment, the VOD market in AUstralia is virtually non-existent. Distributors are getting sales reports from some VOD platforms where their films are making $10-$50 per month. It will take another 10 years before the whole VOD market is feasible.
Sorry Daniel your information is innacurate. The VOD market in Australia is significant, and depending on who’s data you look at 1 in 3 or 1 in 4 rental transactions in Australia is through VOD. Check out latest press releases on transactional digital market from AHEDA website.
So Daniel, $71m+ is “virtually non-existent”?
Just to clarify – VOD does have a great future but I in 4 rental transactions through VOD is incorrect – it sits at around 10% via AHEDAs own stats. Quote – ‘Digital sales of movies and TV shows now account for more than 10 per cent of total sales in the $1.174 billion Australian home entertainment industry.’
http://www.theage.com.au/digit.....2g9t2.html
It will take a while to hit a 50-50 equilibrium of physical-digital, but if physical distributors find a way to continue in that space, there’s no reason why they can’t be around for a long time.
This is another non-starter, People want value for money, I’m sure anyone who is remotely interested in VOD, already has Netflix, which only costs max of $15/mth.. Now if the VOD services dont offer anything close to that as a subscription model, they can forget about it… People are not going to pay per view en-masse for tv episodes… the only thing that could work would be a subscription model, just like Netflix… Quickflix has the right idea, but needs heaps more content, to this day they only have like 650 titles to choose from in Movies, and not much in TV shows..
Given the terrible way they’ve handled DVD/Blu-ray and now games, I wouldn’t hold my breath that they’ll do any better handling VOD…