Facebook and Google are no longer the enemy, but publishers still need to tread carefully say marketers

Publishers should be wary that with a click of a button, “everything we’ve worked towards could change” as they struggle with monetizing Facebook Live, Universal Pictures’ Suzanne Stretton-Brown has told an audience of marketers.

Speaking at Mumbrella’s Entertainment Marketing Summit, Stretton-Brown, director of marketing at Universal Pictures International Australia asked: “As we all start investing in this channel more and more, what happens when Facebook decides that they’re going to add some sort of revenue stream?”

“As a marketer I can invest a lot it in, and we will – it’s a great way to talk to our audience – but I’m very mindful that Facebook just has to make a decision and everything we’ve worked towards could change.”