Facebook creative head Andrew Keller forecasts stories will overtake feed

September 27, 2018 8:08

Andrew Keller, Facebook’s global creative director, says he expects the social media service’s stories feature to overtake its news feed as the main way users share posts on the platform.

Keller’s comments came as Facebook announced advertising in its stories feature would be available to Australian marketers from today.

Keller said Facebook stories are more authentic and raw

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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Facebook creative head Andrew Keller forecasts stories will overtake feed

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