Facebook is now cleaner, faster and group-focused, but still all about your data
Facebook is built on harvesting platform data about its users, crunching that to predict behaviours and allegiances and then selling this package to advertisers. That hasn’t changed yet, argues Belinda Barnet in this crossposting from The Conversation.
Have you noticed your Facebook feed looks different lately?
It’s a bit more “zen”, uncluttered and faster. Instagram-like story posts are displayed first, and a separate feed allows you to keep up with the latest activity in your groups.
Someone has assembled a ring of comfy chairs in your lounge room and invited the local mums and bubs group over for hot cocoa and biscuits. Even the hearts are squishier.
Facebook hearts are now bigger and squishier. (Screen shot June 4 2019)
According to Facebook’s CEO Mark Zuckerberg, it’s “the biggest change to the app and website in the last five years”.
