Facebook Live: when brands fall into the wrong hands
Facebook Live is a great way to seed brand awareness when in the right hands, but how will Facebook censor the 100 million hours of video streamed to over a billion newsfeeds daily to make sure it stays that way, asks Richard Spencer?
Live video is the selfie of 2016. A powerful way for marketers to interact with their audience, it is well and truly on the rise; by 2020, it is estimated that 75% of the world’s mobile traffic will be video.
Add to the mix recent news that Facebook has paid 140 celebrities $50 million to use Facebook Live and it’s a whole new ball game. Highly-incentivised content generally equates to really great content – meaning the likes of Snapchat, Youtube and Periscope are in the sights of live streaming’s rookies.
We may have just entered the future of live television. Except, Facebook Live comes with the point of difference – it doesn’t actually need to be viewed in real time.
Very good article and agree on how will this be moderated! Kwickie is a new platform that creates Video content by connecting people and fans with Celebrities, however we have a Moderator dashboard to control the content before it’s released live.
Love to chat 🙂