Facebook revamps brand pages
Many Facebook faces: Durex
Social network Facebook has made a series of changes to its brand pages that will allow companies to localise their pages according to which country a Facebook user resides in.
The changes to Facebook’s brand pages, highlighted in a press release from the company, include:
- One global brand identity. Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This.
- One URL. Brands can promote one single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
- Global Insights. Page admins will see Insights for all global users in one easy-to-view dashboard.
- Who it works for: Brands that have historically managed one single Page with geo-targeted page posts as well as brands who have managed multiple, country-specific Pages.
Commenting on what the changes will mean for Australian brands, Dave Bentley, MD of digital agency Profero, said: “Local brands can finally represent themselves on Facebook in a way that is logical to consumers, who don’t care about where a Facebook is managed.”
It’s a bit late isn’t it?
Brands who have invested heavily in developing specific Australian communities are hardly going to merge them into an international account or abandon them to create a sub-page of an international account..
@Nathan
Why wont they?
Doesn’t this help international brands to consolidate their social media, mapping it and thus linking it quite nicely together, as opposed to having disjointed pages all over the shop?
Gotta keep up I guess. Everything is moving so fast, if Facebook want to change stuff for the better they will – keep on moving 😉
I have worked with a number of global brands and this is a blessing, a number of social media tools can manage geo specific posts.
Being able to customise look and is usually the biggest push back most regions when centralising your Facebook presence, about time!