Facebook rumoured to be launching new video programs

June 28, 2017 10:46

Facebook is preparing to launch TV-style series with budgets as high as $US3 million per episode to ramp up the service’s video engagement, reports the Wall Street Journal.

This follows Facebook hiring former MTV executive vice president Mina Lefevre in February as head of development with both Mark Zuckerberg and CFO David Wehner flagging the move into original content during their May investor call.

The Wall Street journal report says the social network is looking for programming aimed at audiences from 13 to 34 while avoiding politics, news, nudity and rough language.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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2 COMMENTS

Bitter Liberal Arts Grad 28 Jun 17

‘…the social network is looking for programming aimed at audiences from 13 to 34 while avoiding politics, news, nudity and rough language.’

So in other words, content the average 13-34 year old will find as entertaining as paint drying on a wall.

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craesy 28 Jun 17

As Mr Zuckerberg addressed university students in Italy back in the middle of last year. Anyone else remember the comments:
“We are a tech company, not a media company,”
“We build the tools. We do not produce any content” ?

Hmm.

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