Facebook starts placing ads in Messenger
Following beta tests in Australia and Thailand, Facebook has today announced Messenger Ads will start being rolled out across the world.
The ads will appear in a user’s ‘home tab’ and use the same data sources as other Facebook advertising products with a company spokesperson assuring Mumbrella users’ messages won’t be scanned for targeting purposes.
and the demo shows no relevance to the conversation?? Msger for direct conversation only not an ad forum thats being monitored…do not like it! back to txting
@SJ.. I think perhaps you are in the wrong industry
And the wrong decade
That Jasper’s Market always snags the best spots ?
Hopefully these ads put enough people off to move away from this bloated, memory hogging monstrosity of an app. Fortunately there is Messenger Lite for when you *have* to message people on this network.
Time to move to a smaller messaging player I think
Shame they’re not allowing ad targeting by keywords used in conversations. Would be good for charities and Beyond Blue, who can target and pick up on concerning phrases and intercept people in need.
Also, the usual business $$$$ benefits of serving tailored products and messaging if that product category comes up in conversations.
Guess I’ll hold onto my marketing dollars until a Gmail sponsored ads replacement hits to market.