Facebook’s absence, the EU’s impact and avoiding self affirmation: NYC’s Programmatic IO
PwC’s Ben Shepherd found himself in the Big Apple for AdExchanger’s Programmatic IO conference last week. Here are his six key takeouts from the event, including how the US compares to Australia, Facebook’s absence and how the industry is still getting stuck in the weeds.
Last week I was lucky enough to be in New York for the Programmatic IO conference. My aim was to come away with some new perspective, information and insight. Thankfully, it delivered.
Advertisers in the US are so much more involved than their US counterparts
This isn’t a new phenomenon, but advertisers in the US haven’t outsourced their entire media thinking to external parties. Many have people in senior media leadership positions and when you hear client side executives in the US speak about digital and programmatic it’s clear they are not just reciting buzzwords, they are active participants.
FB doesn’t need to be there. They were all over dmexco in cologne last month tho – pushing messenger for business at their stand. Maybe they think the Europeans will go for it ?
Ben, while FB wasn’t actually there, I heard that they had a huge reach!