Facebook’s ban hammer is blunt and ugly, but marketers can’t turn their back
Sabri Suby, founder and head of growth at King Kong, faces off against the other gorilla in the room: Facebook.
The whistleblower behind Facebook’s biggest ever document leak has been named. Before leaving her role in May, Frances Haugen, a product manager on the company’s ‘civic integrity team’, copied tens of thousands of internal documents and shared them with the US Securities and Exchange Commission, members of Congress and the Wall Street Journal.
She told the media that her civic integrity unit was critically under-resourced with just 200 people, and was eventually dissolved by Facebook management. Her expert recommendation is that Facebook needs to hire far more people to audit and guide the content that the company shows to its users.
For a huge number of reasons, some of them related to COVID-19, Facebook’s auditing team has been consistently downsized over the past couple of years. For those of us outside of the US, the problem is even worse, with just 13% of all total human hours spent on labelling and taking down content being spent on content outside the US in 2020.
Over and over again we see Facebook failing to operate its service responsibly at a global scale. https://t.co/ZXeIzq55wn pic.twitter.com/Nc7MjU2Oo9
