Facebook’s Graph Search – will people who don’t work in advertising now realise what their data is worth?
Thanks to the launch of Graph Search, Facebook is now making it even easier to find information about ordinary Australians, including those in security-sensitive jobs. Julian Peterson was surprised by what he found.
In the digital advertising business we know the value of data – we obsessively target and track our intended audience and our thirst for new data knows no limits.
Some of the public know the value of their data and don’t want us to have it – they browse incognito, they lock their social profiles or they don’t use social media at all, they delete their cookies and don’t like to have tabs kept on them.
I have seen a few articles recently where the worth of people’s data has been quantified or they’ve been put on notice to keep it secret – and The Financial Times actually shows you what you’re worth.
Would it be fair to say, that you’re only seeing these results because people do not take enough time to learn about the privacy settings on Facebook? If you spend 20 minutes going through your privacy settings instead of sharing your lunch pics…alone…you probably wouldn’t have your results showing in a graph search 🙂
I work in PR so naturally i’m always checking my privacy and security settings. However I’ve been a victim of tax fraud and I can’t figure out how. Maybe i’m just unlucky.
In saying all this I predict more and more Mum and Dad digital media consumers will be caught up in cases where they have had their identity stolen.
It begs the Q: Who is to blame for data breaches? the consumer, the corporation or our government or the organized criminal groups?
In the end I thought I was safe but my experience just goes to show that if anyone wants data on you they can get it, if they know how and can be bothered.
So go ahead, do take my data make it a bloody hassle for me to fix the mess you’ve created, oh and by the way you’ve got the wrong ‘me’ as I blow my budget each week have a massive HECS debt…. than again come to think of it what I own in assets you couldn’t sell to cash converters to make enough money to get a 1 way ticket out of Australia back to Eastern Europe, Nigeria etc.
Great article. Very humorous. Brendon is right but when Facebook keeps making changes to privacy settings people tend to forget to update them.