Facebook’s PR company shouldn’t be exempt from smear campaign criticism
While Facebook took the brunt of the pushback on reports it had hired a PR company to smear its critics, it’s worth remembering that the PR company itself shouldn’t be exempt from the criticism.
The world has just watched Facebook plunge into yet another reputational crisis – this time denying and then admitting it hired a PR company to smear its critics. But was the campaign itself fundamentally flawed?
According to a New York Times investigation, Facebook commissioned Republican-aligned PR company Definers to smear billionaire George Soros, who has been a very outspoken critic of Facebook and Google. They also reportedly generated scores of stories and posts critical of tech rivals Google and Apple.
No exempt for the PR Company and others so closely linked to such things. Good post Tony.
Whether its the PR machine or just the (im)possible task of policing every post on Socials, where does this leave services businesses that traditionally have relied on FB / Socials.
Do we distance ourselves from the tarnish. From my point of view, I’m referring to photography and related services providers to this industry.
Is it (im)possible to be successful without face book and the ugly side of Social media?