Facebook’s Will Easton apologises to Australian marketers and brands
Facebook Australia’s managing director Will Easton has taken to the stage to apologise to Australian brands, advertisers and marketers for letting them down.
Easton: Saying sorry on behalf of Facebook
Easton offered the apology at a Starcom event, but delegates were then urged by the media agency’s CEO Toby Barbour to keep the questions strictly about the Media Futures report “out of respect for Starcom Media Futures and the event we’re actually here to represent today”.
Easton assured the crowd of marketers and media that the Cambridge Analytica scandal had no impact on Facebook’s advertising platform.
I look forward to the discussion on Facebook Australia’s arrangement with Quantium on data. Because this was fascinating reading https://www.corelogic.com.au/sites/default/files/2017-08/Quantium-Facebook-handbook.pdf
“As a company we’ve always been focused on building products and services that we believe are net positive contributors to our community….”
Is this why FB resisted taking down group pages that rated young university women without their knolwedge, citing that they did not breach “their own community standards.” and it was only when mainstream press started criticising that suddenly the pages were taken down.
tsk. tsk
My belief is the Quantium data is only going one way – into Facebook – not the other way around.