Facepaint, skate parks and Katy Perry – how Westfield turned malls into living centres
Why go to a shopping centre when you can browse from your sofa? Putting customer experience at the heart of its business, the 60-year-old Westfield beats the odds to thrive.
At Mumbrella360, Scentre Group’s director of customer experience, Phil McAveety, vowed: “We can’t just be in the shopping centre business anymore.”
Quite a statement from a company with 41 Westfield shopping centres, 535 million annual visits and assets valued at more than $54 billion.
Scentre Group’s Phil McAveety speaking on the Ideas Stage at Mumbrella360 2019
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Scentre Group
Scentre Group BrandSpace is a specialist media and pop-up retail division of Scentre Group, owners & operators of Westfield centres in ANZ
