Failure will lead you to closer client relationships
Starting a new client relationship with an idea that doesn’t work isn’t always a bad thing, argues Rocket’s James Lawrence. In fact, being okay with failure is a braveness that you should strive for with clients.
There is a lot of pressure at the start of every client relationship or new campaign to prove yourself quickly. Quick results build solidarity for your cause and your skills. But we could be risking long-term brand sustainability by being too concerned with getting it right from the get-go.
Many experts have extolled failure’s virtues, inspiring buzz words and catch phrases like ‘Fail fast, fail often’.
Though how do we reconcile this with the fact that failure is inherently an unwelcome outcome? It’s enough to make any marketer dizzy.
